.YOU MAY certainly not understand it, but various typefaces bring about various feelings. Serif typefaces, with small movements by the end of characters, are typically located in publications as well as newspapers. They appear dependable and also reliable. Sans serif font styles, which are plain, can easily appear present day and also laid-back. Graphic congruity provides audiences a feeling that they understand where they stand up it assists to build rely on. When it comes to The Economic expert, it prepares the tone for our news.